Poieto is a creative tech start-up that builds collective intelligence for a more creative and responsible AI future. We were tasked with revitalizing Poieto’s brand identity to more accurately represent its evolving product line and diverse user base.

Our challenge was to build an identity to encompass Poieto's three products – Create, Learn, and Enterprise – while ensuring brand cohesion, and providing a foundation that not only unifies the current offerings but also allows for the seamless integration of future products.