Mumbai DABBA PROJECTThe Mumbai Dabba Project, a dynamic moving art gallery, transforms the iconic lunchboxes of the Dabbawala System into captivating exhibits through the lens of local Mumbai artists. Drawing inspiration from the pulse of the city and the unique visual cues of the lunchbox delivery system, like the Mumbai local train, cylindrical lunchboxes, and the wheels of the bicycle, the brand identity encapsulates the spirit of Mumbai as an art gallery on the move.
Mumbai Dabbawala System is a lunchbox delivery and return system for working residents in the city of Mumbai, India.
2023
Logo Naming Identity System
The logomark and logotype embody geometric precision, employing circles and straight lines inspired by the Mumbai local train map, bicycle, and stacked lunchbox. The logo captures the organized chaos of the Dabbawala system.
The patterns are inspired by how Dabbawala’s stack the lunchboxes during delivery. Mimicking this careful arrangement, the patterns reflect the order and precision of the Dabbawala tradition.
